'Archewell'

What is the meaning of the name of Harry & Meghan, the Duke & Duchess of Sussex's forthcoming charitable organisation?

“Archewell is a name that combines an ancient word ['arche': Greek] for strength and action, and another ['well': English] that evokes the deep resources we each must draw upon."
Official Statement from Harry & Meghan, Duke & Duchess of Sussex

Why was it important the Sussexes chose the right name for their new organisation?

“We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters."
Official Statement from Harry & Meghan, Duke & Duchess of Sussex

Are you trying to do something that matters, too?

Tell me about it!

I may be able to help you craft the right brand to do it.
Crystal

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Thank You

I look forward to finding out more about what you're hoping to do, and seeing if I might be able to help with your branding.